1920s Radio Commercial for Stratton's Self-rising Whole Wheat
Pancake Flour
Broadcast by Radio Sta. W.W.V.A.
Wheeling, WV
'A food for every day, in many a tasty way.'
Some weeks ago a young man from Indiana, spending a few days in
south eastern Ohio and having enjoyed Pancakes from Stratton's
Self-rising Whole Wheat Pancake Flour stopped at the mill and
purchased a twenty-five pound sack of the flour to take home to his
mother.
This is what she says in a letter received by Mr. Stratton last
Saturday, viz:- "I want to tell you how much we did enjoy the
Pancake Flour Harry brought from your place, it was so good that
its all gone, and we thought it made such excellent pancakes and
muffins and now I am writing to know if it would be possible to
have some more sent by parcel post." This lady is the mother of a
large family living on a big farm a few miles west of
Indianapolis.
For the busy housekeeper there is nothing quite like an all
purpose self-rising flour such as Stratton's Self-rising Whole
Wheat Pancake Flour. Its all in one sack, Pancakes, Biscuits,
Muffins, Waffles or Short-cake. Just add milk or water or
shortening as directed and Presto! A most healthful meal for the
family and one much enjoyed by all. Ask your grocer for a sack.
Send your name to The Pancake Man and receive a small sample.
GEO. W. STRATTON, MILLER
George Stratton's 1928 Radio Commercial Script for
Stratton's Self-rising Whole Wheat Pancake Flour
Radio Sta. W.W.V.A.
Wheeling, WV
Gentlemen:-
I hand you herewith copy of announcement for Tuesday.
'A food for every day, in many a tasty way.'
This phrase was coined by Mrs. Stratton, having reference to
Stratton's Self-rising Whole Wheat Pancake Flour and it is
literally true. If you tire of Pancakes, you can bake Muffins,
Biscuits, and Waffles. You wonder what kind of Pudding to have for
dinner? Sure! make a Steamed Brown Bread Pudding with raisins in
it. You'll make it again and again, yes! lots of times. You want
something for dinner pails? Doughnuts, Cookies or Cake. You did not
know these goodies could be made from Stratton's Self-rising Whole
Wheat Pancake Flour? Indeed, they can. And the recipes have
been tested and approved by experts under the direction of Miss
Emma F. Holloway, a graduate of Drexel Institute of Philadelphia,
and now of the Domestic Arts Department of a nationally known
Institute of Learning in New York City.
Now about that waffle breakfast at the Stratton home. Christmas
morning, the sons appeared in the kitchen with a large package
labeled, "For Mother, dear. Open before breakfast." Well! it must
be important, but lo! When the wrappings were removed, there stood
a most handsome Electric Waffle Iron. Mother took the hint at once
and she was only just a little bit in mixing 4 tablespoons of sugar
with 3 cups of Stratton's Self-rising Whole Wheat Pancake Flour.
Then she added 2 cups of milk and the beaten yolks of 4 eggs,
mixing thoroughly. After she had put in 8 tablespoons of melted
butter she stirred in the whites of the eggs beaten stiff.
She knew she must double the recipe, for there were Grandmother,
Father, Mother, eldest son, Arthur, who is an instructor in the
Chemistry Department and specializing in Foods Analysis at Earlham
College, Ind. William, second son, who is father's capable and
dependable assistant in the mill. Howard, fourth son, a freshman in
Ohio State College of Agriculture. Charles, youngest son. And Mary,
the young lady who is mother's assistant in the home.
Longfellow has said, "All things come around to him who will but
wait." Those waffles did a family of eight with one waffle iron.
But oh! how good they were. Worth waiting for. Some
one has said, "True glory consists, not of never falling, but of
rising every time we fall." Say! they surely did rise every time
the batter fell onto the waffle iron. Folks, they even lifted the
lid of the iron, and the man who made it must have known that it
would be put to such a test, for he made the hinge just a little
loose so it could lift some. When the steam had about quit
coming off, they would be that delicious brown color and crisp, Oh!
My! And wholesome too because they were made of the purest and best
parts of the wheat with nothing but pure food elements, leavening
and necessary seasoning added.
You wonder where the third son was? Stanley is married and lives
nearby with the other Grandmother. And daughters? There are none,
except the splendid daughter-in-law.
We wish each and every one of you could enjoy waffles as the
Stratton's did that morning and many times since. Mr. Stratton
wants to send you a little sample of the flour. Send your name to
The Pancake Man, Flushing, O. or care of Sta. W.W.V.A.
Last Saturday, he offered to send a regular three-pound bag of
the flour to the person replying from the greatest distance.... The
flour will be mailed free of cost.
GEO. W. STRATTON, MILLER
|
